PT. Graha Tekno Medika - Virtual Tour
PT. Graha Tekno Medika is a company engaged in medical technology, and they want to offer their clients and customers a more interactive and modern experience through a virtual tour of their facilities. This virtual tour aims to increase customer understanding of the products and services offered, while also providing an overview of the company's infrastructure.
Team
Me : UI/UX Designer
Rusy : Lead UI/UX
Baetillah : Implementor
Skills
User Research
Wireframing
Prototyping and Usability Testing
Duration
April 2023 - Jully 2023
Job Type
Project
Goals
Create an immersive experience for site visitors.
Make it easy for users to navigate facilities and products without having to be at a physical location.
Increase engagement with clients and potential customers through innovative experiences.
Provide detailed, structured and easy-to-understand information about PT. Graha Tekno Medika facilities.
Design Process
Step 1: User Research
Interviews with potential users and clients to understand their expectations for the virtual tour.
Creation of user personas that will guide the design of experiences that suit their needs.
Collecting feedback from PT. Graha Tekno Medika’s internal stakeholders on the most desired features.
Step 2: Ideation and Brainstorming
Based on the research, I gathered design ideas and created a user journey map to illustrate the user journey in the virtual tour application.
Focus on simple navigation, product introduction, and clear visualization of the space.
Step 3: Wireframing
Create a wireframe that illustrates the basic structure and navigation of the virtual tour.
Use consistent and easy-to-use UI elements such as navigation buttons, popup info, and interactive icons.
Step 4: Prototyping and Testing
Create interactive prototypes with tools like Figma or Adobe XD.
Conduct usability testing with users representing the personas that have been created.
Collect feedback for the next design iteration.
Step 5: Finalization and Implementation
Once the prototype has been tested and refined, collaborate with the development team to implement the design into a virtual tour application.
Conduct final testing to ensure the application runs smoothly on various devices.
Project Results
Key Features:
360-degree view: Users can see a 360-degree image of a facility or product.
Interactive Information: Each section of the virtual tour can be clicked to provide more information, such as a description of a product or room.
Intuitive Navigation: Users can easily navigate between sections using clear navigation buttons.
Full View Mode: Experience the virtual tour in full-screen view for a more immersive experience.
Results Achieved:
Increased User Satisfaction: After launching virtual tours, users reported a more interactive and immersive experience.
Decreased Bounce Rate: Users spent more time on the site and engaged more with the content.
Increased Sales Conversions: Several clients reported feeling more confident after taking a virtual tour, which resulted in increased sales.
Reflection and Learning
Challenges Faced:
Maintaining a balance between interactive elements and app performance, so that the tour remains fast and responsive even with 360-degree images.
Adjusting the tour's appearance to ensure consistency and user comfort across devices
Learning:
This experience taught me the importance of team collaboration and effective communication with stakeholders to ensure the design vision aligns with business objectives.
I also learned the importance of repeated testing to ensure the design works well in the real world.
Lets Talk
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