Understanding user needs and challenges in creating educational videos
Identify the features that are most important for users to integrate into the Story Journey.
Evaluate user experience when using similar platforms and identify opportunities for improvement.
User Interviews
Here are some sample results of interviews that have been conducted.
Interview Date: 10 February 2024
Username: Siti Rahmawati
Role: Online Course Instructor
Background: Siti has 5 years of experience as an online course instructor in English. She often creates learning materials in video format to be used in her courses. Siti has basic video editing skills, but feels more comfortable using simple and efficient tools.
Overview of Insight
Difficulties in Video Production
Challenges:
Siti feels that the current video production process is very time-consuming, especially since she has to do many manual steps such as synchronizing audio with visuals and adding visual elements such as text and images.
Quote:
"Every time I make a new video, I have to put everything together from scratch. Editing videos can take hours, especially to make sure the audio and visuals are in sync.""I often feel frustrated because I have to learn a lot of technical things that should be automated."
Desired Features
Insight:
Siti wanted a platform that could automatically convert scripts into videos with an auto-generation feature. She also looked for customizable templates to save time.
Quote:
"If only there was a feature that could instantly convert my script into a video, I could focus more on the content."
"A template that I can use over and over again would be very helpful, especially to maintain visual consistency."
Experience with Current Tools
Insight:
Siti uses several tools to create videos, but feels that the tools are too complicated and take a lot of time to master.
Quote:
"I use several applications, but they feel too complicated. I have to switch from one tool to another, and it takes a lot of time."
"I need a simpler tool that can be used straight away, without having to learn a lot first."
The Need for Guidance and Support
Insight:
Siti felt helped by having clear guidance, especially for new features that were unfamiliar to her. She also wanted support or tutorials at every step of making a video.
Quote:
"I'm not a very tech-savvy person, so clear guidance is very important to me."
"If there is support or a short tutorial at every step, I will feel more confident in using the tool."
Actionable Takeaways
Auto-Generation Feature: This feature is essential to reduce the time and effort spent by users.
Customizable Templates: Providing customizable templates will help users maintain visual consistency and efficiency in video creation.
User-Friendly Interface: A simple and intuitive interface design is essential for users who are less experienced in technology.
In-App Tutorials and Support: Short tutorials and support at every step of video creation will increase user confidence and reduce the learning curve.
Survey
This is a summary of the survey results.
Tanggal Survei: 20 - 25 February 2024
Jumlah Responden: 100
Target Responden: Instruktur kursus online, pembuat konten, dan pengajar yang sering membuat video pembelajaran.
Profile
Profesi
Online course instructors: 60%
Teacher/Instructor: 25%
Content Creator: 15%
Experience Making Learning Videos
< 1 years: 10%
1-3 years: 35%
3-5 years: 40%
5 years: 15%
Video Creation Frequency
Every week: 30%
Every month: 50%
Once a year: 20%
Summary of Key Findings
Difficulty in Video Making
Insight: Most respondents (65%) feel that the current video creation process is time-consuming and complicated, especially when it comes to editing and aligning visual elements with audio.
Statistics:
45% of respondents said that video editing is the most time-consuming part.
20% find it difficult to align audio with visuals.
Feature Requirements
Insight: Respondents really want the auto-generation feature from script to video, as well as customizable templates to make the video creation process easier.
Statistics:
75% of respondents want the auto-generation feature.
60% said that customizable templates are very important.
Experience with Current Tools
Insight: Many respondents feel that the tools they currently use are too complicated and inefficient, with 55% of respondents admitting to having to use more than one tool to complete a single video.
Statistics:
55% use more than one tool to create videos.
35% feel that the current tools are too difficult to use.
Support and Guidance
Insight: Respondents felt that clear guidance and direct support within the platform would be helpful, especially for those without a strong technical background.
Statistics:
70% of respondents want step-by-step tutorials within the platform.
25% said they need technical support when using video creation tools.
Actionable Insights
Focus on Auto-Generation Features: Respondents strongly desire this feature to speed up and simplify the process of creating videos from scripts.
Customizable Template Development: Providing customizable templates will help many users maintain visual consistency.
Providing Clear Guides and Tutorials: Step-by-step tutorials and user guides are essential to assist users who are less familiar with the technology.
Competitor Analysis
Overview
Key Insight
Key Features and Market Positioning
Auto-Generation Features
Story Journey has the potential to excel by offering an auto-generation feature that instantly turns scripts into learning videos. This is a feature that only a small number of competitors, such as Lumen5, offer, but with its focus on learning content, Story Journey can stand out.
Customization & Templates
While InVideo and Animoto offer fairly comprehensive templates, Story Journey’s ability to provide customizable templates specifically for educational videos can be a significant competitive advantage.
User Interface & Usability
Story Journey needs to compete with platforms like Animoto that have intuitive and easy-to-use user interfaces. Providing step-by-step guides within the platform can increase its appeal to less technically experienced users.
Market Focus
Story Journey can clearly position itself as the best solution for instructors and learning content creators, while most competitors focus on creating marketing content or general videos.
SWOT Analysis for Story Journey
Strenght
Clear focus on creating instructional videos from scripts, filling a gap that competitors have not fully addressed.
Strong integration potential with auto-generation features and customized templates for learning.
Weakness
Potentially less known than other established platforms like InVideo.
Requires investment in developing an intuitive and easy-to-use user interface.
Opportunities
The e-learning and online courses market is constantly growing, with a growing need for tools that make it easy to create educational video content.
Opportunity to partner with major e-learning platforms or educational institutions.
Threats
Existing competitors may add similar features, especially in auto-generation or an increased focus on education.
Rapid changes in AI and video editing technologies that could change the competitive landscape quickly.
Strategic
Focus on Differentiation
Story Journey should leverage the power of auto-generation and custom templates designed specifically for education, ensuring this is a key selling point.
Enhance User Experience
Investing in a simple and intuitive user interface, complemented by in-app tutorials and user support, will make the platform more appealing to less tech-savvy users.
Market Positioning
Do clear branding and marketing to position Story Journey as the best tool for instructors and learning content creators, differentiating itself from more common tools used for marketing and general content creation.
Explore Partnerships
Seeking partnerships with e-learning platforms and educational institutions can expand the reach and increase adoption of these platforms.
To be continued…
©2022 Rahmad